What Internet Marketer isn’t looking for the pot of gold at the end of the rainbow? Rumors abound about some blogger who started with nothing and now makes a boat load of money. Then there’s the woman who started an online gift business and now has a license to print money–so the rumor goes.

Don’t know about you, but my goal is to be part of that food chain. To be more specific to be at the predator end of the scale rather than the hunted end.

So many Internet Marketing Gurus lure us with the promise of quick riches, but anyone who has stepped into the river of Internet Marketing knows that it takes time and perseverance to get a site ranked well in the search engines. To that end there are endless offers of advice and software programs by gurus. Some gurus are able to fill your sails with advice that set you on a successful journey while others rope you in a car heading for a steep cliff.

In other words, I’m a bit of a skeptic when it comes to Internet Marketing Gurus, so to endorse anyone they have to be outstanding…and I think Ben Hunt is one of them. He’s the author of Convert! Desiging Web Sites to Increase Traffic and Conversion. Where Hunt excels is providing real life examples of taking a not so successful web site and tweaking it so the owner increases his (or her) profits.

Convert! covers everything from web site design to key words to writing content. Wait! But there’s more…

What is especially unique about Convert!, is how Hunt segments the market into six different types of visitors:

1. People who don’t know they have a problem.
2. People who know they have a problem, but aren’t aware of a solution.
3. People who are aware of a solution to their problem, but not the Internet Marketers solution.
4. People who are aware of the Internet Marketer’s solution, but not the benefits his solution offers.
5. People aware of the benefits, but not ready to buy.
6. People who are aware of their problem, aware of the benefits, and would like to buy the solution offered.

The idea is to engage visitors at every level and transition them to the final step. More specifically, to create content that appeals to each step of the process and that content should move the user along the path to conversion.

The book also discusses using Google’s Analytics to measure the site’s performance metrics. In a matter of a few pages the author explains in simple terms how to use analytics to track how well each page is at moving the user along the path to conversion and where the user drops out of the process.  If you’re like me who never quite got how to set up Google Analytic Goals you are in for a real sense of accomplishment.

Needless to say of all the books on building web sites to sell, Convert! deserves your full attention. It is for anyone who is serious about their success!

Contributed by Richard Brassaw, owner of Blog Tool Tips

Every now and then Free internet marketing and home business products are given away via something called giveaway events.

What I like to do is use this particular blog post to let you know what new giveaway events are woth going to to get these free internet marketing and home business products.

Right now there’s nothing I recommend but you can always get my top-rated ebook for free.

It’s called The Top Ten Mistakes All Internet Marketers Make, and How To Avoid Them

Click here to get it free

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Is Your Online Business Taking More Out of Your Pocket Than is Going In?

Is Your Online Business Taking More Out of Your Pocket Than is Going In?
By Daniel McGonagle

Everyone is telling you how to make money online, if you would only just buy this, that, and the other thing, and everything etc….

Not too many people seemed concerned enough to mention to you how to stop losing money…

It is real easy to get caught up buying into a lot of programs you think you need to succeed with internet marketing. Paid mentoring, paid coaching, paid traffic, paid forums, membership sites are all examples of programs that may not be doing you any good right now. Some people just don’t know how to write well enough to convert web site visitors into sales, so the paid link building services won’t help them achieve the income they deserve, either but it will help their rankings.

If you know enough about SEO to get top rankings, you still need to convert those visitors into paid clients. If you don’t know enough about your niche, then you might be targeting the wrong keywords to rank well for, too. The best way to succeed with anything is to keep it simple. You need to sell stuff to people who want to buy it from you, and that means knowing your niche and exactly what their needs are.

Is your online business taking more out of your pocket than is going in? That is indeed a common problem with many aspiring marketers, but it’s the ones who focus on one thing at a time and keep it real simple that do the best. You need to be patient with yourself and your expected business growth. You also need to be a student of the online marketing game, and not a victim.

Stop using whatever service or monthly program that doesn’t help you in a tangible way, but try to get the most out of those programs before canceling those memberships. In time, you will see that you know what it is you want to do online and the only services you will be using are ones that do stuff for you that you just don’t have time for anymore, like link-building services or other laborious time-consuming tasks like writing content for your niche sites.

Daniel McGonagle is an entrepreneur, marketing coach, and business consultant. His home business blog at  is helping many people avoid their own marketing blunders.

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